Harnessing the Power of Digital: Reaching Military Students Where They Are
Digital technology is ingrained in every aspect of life, shaping how we communicate, learn, and interact. For college students, whether Gen X, Millennial, or Gen Z, digital tools are indispensable. This trend is particularly pronounced among military-connected students and student veterans who rely heavily on online resources due to their transient lifestyles. Higher education institutions must understand and leverage this digital dependence to attract, support, and retain these students.
Understanding Military-Connected Students' Digital Dependence
Military-connected students, including active-duty service members, reservists, veterans, and their families, often face unique challenges such as frequent relocations and deployments. These factors necessitate a firm reliance on digital technology for education and support services continuity. According to the Department of Veterans Affairs, over 70% of student veterans are over the age of 24, with many balancing education, work, and family responsibilities. Consequently, online platforms become crucial for accessing information, connecting with peers, and managing their academic and personal lives.
Tips for Engaging Military Students Through Digital Strategies
1. Optimize Online Presence and Communication
Ensure your institution's website is user-friendly, mobile-responsive, and easily navigable. Prominently display essential information about programs, admissions, financial aid, and veteran services. Use chatbots and live chat features to provide immediate assistance and answer queries in real-time.
2. Leverage Social Media
Social media platforms are powerful tools for reaching military-connected students. Create targeted ad campaigns on Facebook, Instagram, and LinkedIn, highlighting programs, student success stories, and veteran support services. Engage with followers by sharing relevant content, responding to comments, and participating in discussions.
3. Develop a Comprehensive Virtual Student Resource Center
A dedicated virtual student veteran resource center can serve as a hub for social connection, mentorship, and support services. This digital space should offer access to academic advising, mental health resources, career counseling, and peer mentorship programs. Virtual meeting rooms and discussion forums can facilitate meaningful interactions and build community.
4. Offer Online and Hybrid Learning Options
Given their mobility, military-connected students often prefer flexible learning options. Develop robust online and hybrid programs that accommodate their schedules and locations. Ensure that these programs maintain high standards of academic quality and provide opportunities for interaction with faculty and peers.
5. Utilize Data Analytics for Personalized Outreach
Use data analytics to understand the preferences and behaviors of military-connected students. Tailor your marketing and communication strategies based on insights gained from website traffic, social media engagement, and enrollment patterns. Personalized email campaigns, for instance, can significantly enhance engagement and conversion rates.
6. Create Dedicated Online Orientation Programs
Transitioning to civilian life and academia can be daunting for veterans. Develop online orientation programs designed explicitly for military-connected students. These programs should cover academic expectations, campus resources, and tips for balancing studies with other responsibilities. Providing a clear roadmap can help ease their transition and improve retention rates.
7. Host Virtual Events and Webinars
Schedule virtual events and webinars regularly on topics relevant to military-connected students. These can include Q&A sessions with admissions counselors, financial aid workshops, and career development seminars. Virtual events offer an accessible way for students to connect with the institution and gain valuable information.
8. Promote Student Stories and Testimonials
Highlight the experiences and successes of student veterans through blog posts, videos, and social media. Authentic stories resonate more deeply and can inspire prospective students. Showcase how your institution supports military students and helps them achieve their academic and career goals.
Learn more about VVC's team of individuals ready to help you serve your student veteran community.