Be informed.
Bringing you resources, insights, and interesting stories from the veteran education space.
Precision Marketing: Crafting Campaigns that Resonate with Military Students
Precision marketing for military students involves understanding their unique needs, highlighting your institution's military-friendly policies, leveraging education benefits, creating targeted content, and utilizing strategic partnerships. By implementing these strategies, higher education institutions can foster a supportive and inclusive environment that helps them achieve their academic and career goals.
ESOs, MOUs, and MWRs: How to Partner With Your Local Installation
Partnering with local military installations through ESOs, MOUs, and MWRs can greatly benefit higher education institutions and the service members they aim to serve. By following these seven tips—connecting with ESOs, developing tailored programs, establishing MOUs, engaging with MWR liaisons, providing support services, participating in military education fairs, and fostering continuous communication—your institution can build strong, mutually beneficial relationships with military installations.
Embracing Diversity: Strategies for an Inclusive Military Student Experience
By understanding the unique needs of military students and implementing these strategies, higher education institutions can create an inclusive and supportive environment. Embracing diversity in all its forms, including military experiences, strengthens the fabric of our educational institutions and prepares all students for a diverse and dynamic world.
Are You Using These Student Veteran Marketing Strategies?
Student veterans represent a valuable and dynamic demographic within the higher education landscape. These individuals bring unique skills, experiences, and perspectives that enrich campus communities. To tap into this pool of potential students, higher educational institutions must implement effective marketing strategies tailored to the needs and expectations of student veterans.
Bridging Two Worlds: Helping Military-Connected Students Adjust to Campus Life
As the transition from military service to civilian life unfolds, many military-connected individuals embark on a new journey: higher education. Leaving behind the structured, purpose-driven life in the military, these student veterans seek a different path that combines academic pursuit with personal growth.
