Be informed.
Bringing you resources, insights, and interesting stories from the veteran education space.
8 Tips for Crafting Mobile-Optimized Content for Military Students
Learn 8 essential tips for creating mobile-friendly content to attract and support military students. From simplified navigation to SMS updates and optimized multimedia, these strategies ensure a seamless experience that respects the unique needs of veterans and service members. Improve engagement and streamline access with a mobile-first approach tailored for today's on-the-go military learners.
Strategies for Establishing Trust in Military Student Marketing
Building trust with military-affiliated students isn't about creating a checklist of services but establishing a sincere, thoughtful approach that acknowledges their unique backgrounds and needs. By emphasizing genuine support, flexibility, transparency, and community connections, universities can attract and retain student veterans who, in turn, will enrich the campus environment.
Precision Marketing: Crafting Campaigns that Resonate with Military Students
Precision marketing for military students involves understanding their unique needs, highlighting your institution's military-friendly policies, leveraging education benefits, creating targeted content, and utilizing strategic partnerships. By implementing these strategies, higher education institutions can foster a supportive and inclusive environment that helps them achieve their academic and career goals.
ESOs, MOUs, and MWRs: How to Partner With Your Local Installation
Partnering with local military installations through ESOs, MOUs, and MWRs can greatly benefit higher education institutions and the service members they aim to serve. By following these seven tips—connecting with ESOs, developing tailored programs, establishing MOUs, engaging with MWR liaisons, providing support services, participating in military education fairs, and fostering continuous communication—your institution can build strong, mutually beneficial relationships with military installations.
Embracing Diversity: Strategies for an Inclusive Military Student Experience
By understanding the unique needs of military students and implementing these strategies, higher education institutions can create an inclusive and supportive environment. Embracing diversity in all its forms, including military experiences, strengthens the fabric of our educational institutions and prepares all students for a diverse and dynamic world.
Are You Using These Student Veteran Marketing Strategies?
Student veterans represent a valuable and dynamic demographic within the higher education landscape. These individuals bring unique skills, experiences, and perspectives that enrich campus communities. To tap into this pool of potential students, higher educational institutions must implement effective marketing strategies tailored to the needs and expectations of student veterans.
Bridging Two Worlds: Helping Military-Connected Students Adjust to Campus Life
As the transition from military service to civilian life unfolds, many military-connected individuals embark on a new journey: higher education. Leaving behind the structured, purpose-driven life in the military, these student veterans seek a different path that combines academic pursuit with personal growth.
